diff --git a/src/components/BodyText/BodyText.mdx b/src/components/BodyText/BodyText.mdx
index 483c6b0e..3055be1a 100644
--- a/src/components/BodyText/BodyText.mdx
+++ b/src/components/BodyText/BodyText.mdx
@@ -33,7 +33,7 @@ Venison shoulder *ham hock ham leberkas*. Flank beef ribs fatback, jerky meatbal
 With the Graphics Kit, you'll likely get your text value from an ArchieML doc...
 
 ```yaml
-# Archie ML doc
+# ArchieML doc
 [blocks]
 
 type: text
diff --git a/src/components/SEO/SEO.mdx b/src/components/SEO/SEO.mdx
new file mode 100644
index 00000000..1772a3be
--- /dev/null
+++ b/src/components/SEO/SEO.mdx
@@ -0,0 +1,80 @@
+import { Meta, Canvas } from '@storybook/blocks';
+
+import * as SEOStories from './SEO.stories.svelte';
+
+<Meta of={SEOStories} />
+
+# SEO
+
+The `SEO` component adds essential metadata to pages.
+
+```svelte
+<script>
+  import { SEO } from '@reuters-graphics/graphics-components';
+</script>
+
+<SEO
+  baseUrl="https://www.reuters.com/graphics/world-coronavirus-tracker-and-maps"
+  pageUrl={new URL(
+    'https://www.reuters.com/graphics/world-coronavirus-tracker-and-maps/countries/united-kingdom/'
+  )}
+  seoTitle="A title for Google"
+  seoDescription="A description for Google"
+  shareTitle="A title for Twitter/Facebook"
+  shareDescription="A description for Twitter/Facebook"
+  shareImgPath="https://www.reuters.com/graphics/world-coronavirus-tracker-and-maps/assets/images/share.jpg"
+  shareImgAlt="An image showing global COVID infection rates"
+  publishTime="2020-09-15T00:00:00.000Z"
+  updateTime="2021-01-10T12:30:00.000Z"
+  authors={[
+    { name: 'Jane Doe', link: 'https://www.reuters.com/authors/jane-doe/' },
+    { name: 'John Doe', link: 'https://www.reuters.com/authors/john-doe/' },
+  ]}
+/>
+```
+
+## Using with ArchieML docs
+
+With the Graphics Kit, you'll likely get many of your text values from an ArchieML doc...
+
+```yaml
+# ArchieML doc
+slug: ROOT-SLUG/WILD
+seoTitle: Page title for search
+seoDescription: Page description for search
+shareTitle: Page title for social media
+shareDescription: Page description for social media
+shareImgPath: images/reuters-graphics.jpg
+shareImgAlt: Alt text for share image.
+```
+
+... which you'll pass to the `SEO` component.
+
+```svelte
+<script>
+  import { SEO } from '@reuters-graphics/graphics-components';
+  import pkg from '$pkg';
+  import content from '$locales/en/content.json';
+  import { assets } from '$app/paths';
+  import { page } from '$app/stores';
+</script>
+
+<SEO
+  baseUrl={VITE_BASE_URL}
+  pageUrl={$page.url}
+  seoTitle={content.seoTitle}
+  seoDescription={content.seoDescription}
+  shareTitle={content.shareTitle}
+  shareDescription={content.shareDescription}
+  shareImgPath={`${assets}/${content.shareImgPath}`}
+  shareImgAlt={content.shareImgAlt}
+  publishTime={pkg?.reuters?.graphic?.published}
+  updateTime={pkg?.reuters?.graphic?.updated}
+  authors={pkg?.reuters?.graphic?.authors}
+/>
+```
+
+> **Note:** For _reasons_, we can't document the value of `VITE_BASE_URL` below. It's `import` + `.meta.env.BASE_URL` (concatenate all that) in the Graphics Kit and other Vite-based rigs.
+
+<Canvas of={SEOStories.Demo} />
+```
diff --git a/src/components/SEO/SEO.stories.svelte b/src/components/SEO/SEO.stories.svelte
index e09205b5..dc354359 100644
--- a/src/components/SEO/SEO.stories.svelte
+++ b/src/components/SEO/SEO.stories.svelte
@@ -1,49 +1,23 @@
 <script module lang="ts">
-  // @ts-ignore raw
-  import componentDocs from './stories/docs/component.md?raw';
-  // @ts-ignore raw
-  import archieMLDocs from './stories/docs/archieML.md?raw';
-
+  import { defineMeta } from '@storybook/addon-svelte-csf';
   import SEO from './SEO.svelte';
 
-  import {
-    withComponentDocs,
-    withStoryDocs,
-  } from '$lib/docs/utils/withParams.js';
-
-  export const meta = {
+  const { Story } = defineMeta({
     title: 'Components/Ads & analytics/SEO',
     component: SEO,
-    ...withComponentDocs(componentDocs),
-  };
+  });
 </script>
 
-<script>
-  import { Template, Story } from '@storybook/addon-svelte-csf';
-</script>
-
-<Template >
-  {#snippet children({ args })}
-    <SEO {...args} />
-    <div>Nothing to see here. 😎</div>
-  {/snippet}
-</Template>
-
+<div>View page source to see the SEO metadata.</div>
 <Story
-  name="Default"
-  args="{{
-    baseUrl: 'https://graphics.reuters.com',
-    pageUrl: new URL('https://graphics.reuters.com/hello-world/'),
-    publishTime: new Date('2020-09-15').toISOString(),
-  }}"
-/>
-
-<Story
-  name="ArchieML"
-  args="{{
-    baseUrl: 'https://graphics.reuters.com',
-    pageUrl: new URL('https://graphics.reuters.com/hello-world/'),
-    publishTime: new Date('2020-09-15').toISOString(),
-  }}"
-  {...withStoryDocs(archieMLDocs)}
+  name="Demo"
+  args={{
+    baseUrl: 'https://www.reuters.com',
+    seoTitle: 'A title for Google',
+    seoDescription: 'A description for Google',
+    shareTitle: 'A title for Twitter/Facebook',
+    shareDescription: 'A description for Twitter/Facebook',
+    shareImgPath:
+      'https://www.reuters.com/graphics/world-coronavirus-tracker-and-maps/assets/images/share.jpg',
+  }}
 />
diff --git a/src/components/SEO/SEO.svelte b/src/components/SEO/SEO.svelte
index 96a91a91..dd407342 100644
--- a/src/components/SEO/SEO.svelte
+++ b/src/components/SEO/SEO.svelte
@@ -2,77 +2,59 @@
 <script lang="ts">
   interface GraphicAuthor {
     name: string;
-    url: string;
+    link: string;
   }
 
   interface Props {
     /**
-     * Base url for the page, which in [Vite-based projects](https://vitejs.dev/guide/build.html#public-base-path)
-     * is globally available as `import.meta.env.BASE_URL`.
-     * @requiredx
-     * @type {string}
+     * Base url for the page, which in [Vite-based projects](https://vitejs.dev/guide/build.html#public-base-path) is globally available as `import.meta.env.BASE_URL`.
      */
-    baseUrl?: string;
+    baseUrl: string;
     /**
      * [URL](https://developer.mozilla.org/en-US/docs/Web/API/URL) object for the page.
-     * @required
-     * @type {URL}
      */
-    pageUrl?: URL | null;
+    pageUrl: URL;
     /**
      * SEO title
-     * @required
-     * @type {string}
      */
     seoTitle: string;
     /**
      * SEO description
-     * @required
-     * @type {string}
      */
     seoDescription: string;
     /**
      * Share title
-     * @required
-     * @type {string}
      */
     shareTitle: string;
     /**
      * Share description
-     * @required
-     * @type {string}
      */
     shareDescription: string;
     /**
      * Share image path. **Must be an absolute path.**
-     * @required
-     * @type {string}
      */
     shareImgPath: string;
     /**
      * Share image alt text, up to 420 characters.
-     * @type {string}
      */
     shareImgAlt?: string;
     /**
      * Publish time as an [ISO string](https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Date/toISOString)
-     * @type {string}
      */
     publishTime?: string;
     /**
      * Updated time as an [ISO string](https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Date/toISOString)
-     * @type {string}
      */
     updateTime?: string;
     /**
-     * Array of authors for the piece. Each author object must have `name` and `url` attributes.
+     * Array of authors for the piece. Each author object must have `name` and `link` attributes.
      */
     authors?: GraphicAuthor[];
   }
 
   let {
-    baseUrl = '',
-    pageUrl = null,
+    baseUrl,
+    pageUrl,
     seoTitle,
     seoDescription,
     shareTitle,
@@ -83,7 +65,6 @@
     updateTime = '',
     authors = [],
   }: Props = $props();
-
   const getOrigin = (baseUrl: string) => {
     try {
       return new URL(baseUrl).origin;
@@ -97,7 +78,7 @@
 
   let origin = $derived(getOrigin(baseUrl));
   let canonicalUrl = $derived(
-    (origin + pageUrl?.pathname).replace(/index\.html\/$/, '')
+    (origin + (pageUrl?.pathname || '')).replace(/index\.html\/$/, '')
   );
 
   const orgLdJson = {
@@ -138,10 +119,10 @@
     dateCreated: publishTime,
     datePublished: publishTime,
     dateModified: updateTime,
-    author: authors.map(({ name, url }) => ({
+    author: authors.map(({ name, link }) => ({
       '@type': 'Person',
       name,
-      url,
+      url: link,
     })),
     creator: authors.map(({ name }) => name),
     articleSection: 'Graphics',
@@ -153,8 +134,8 @@
 <svelte:head>
   {#key canonicalUrl}
     <title>{seoTitle}</title>
-    <meta name="description" content="{seoDescription}" />
-    <link rel="canonical" href="{canonicalUrl}" />
+    <meta name="description" content={seoDescription} />
+    <link rel="canonical" href={canonicalUrl} />
     <link
       rel="shortcut icon"
       type="image/x-icon"
@@ -179,26 +160,26 @@
       sizes="96x96"
     />
 
-    <meta property="og:url" content="{canonicalUrl}" />
+    <meta property="og:url" content={canonicalUrl} />
     <meta property="og:type" content="article" />
-    <meta property="og:title" content="{shareTitle}" itemprop="name" />
+    <meta property="og:title" content={shareTitle} itemprop="name" />
     <meta
       property="og:description"
-      content="{shareDescription}"
+      content={shareDescription}
       itemprop="description"
     />
-    <meta property="og:image" content="{shareImgPath}" itemprop="image" />
+    <meta property="og:image" content={shareImgPath} itemprop="image" />
     <meta property="og:site_name" content="Reuters" />
 
     <meta name="twitter:card" content="summary_large_image" />
     <meta name="twitter:site" content="@ReutersGraphics" />
     <meta name="twitter:creator" content="@ReutersGraphics" />
-    <meta name="twitter:domain" content="{origin}" />
-    <meta name="twitter:title" content="{shareTitle}" />
-    <meta name="twitter:description" content="{shareDescription}" />
-    <meta name="twitter:image" content="{shareImgPath}" />
+    <meta name="twitter:domain" content={origin} />
+    <meta name="twitter:title" content={shareTitle} />
+    <meta name="twitter:description" content={shareDescription} />
+    <meta name="twitter:image" content={shareImgPath} />
     {#if shareImgAlt}
-      <meta name="twitter:image:alt" content="{shareImgAlt}" />
+      <meta name="twitter:image:alt" content={shareImgAlt} />
     {/if}
 
     <meta property="fb:app_id" content="319194411438328" />
diff --git a/src/components/SEO/stories/docs/archieML.md b/src/components/SEO/stories/docs/archieML.md
deleted file mode 100644
index db2ebca9..00000000
--- a/src/components/SEO/stories/docs/archieML.md
+++ /dev/null
@@ -1,36 +0,0 @@
-```yaml
-slug:  ROOT-SLUG/WILD
-seoTitle: Page title for search
-seoDescription: Page description for search
-shareTitle: Page title for social media
-shareDescription: Page description for social media
-shareImgPath: images/reuters-graphics.jpg
-shareImgAlt: Alt text for share image.
-```
-
-```svelte
-<script>
-  import { SEO } from '@reuters-graphics/graphics-components';
-  import pkg from '$pkg';
-  import content from '$locales/en/content.json';
-  import { assets } from '$app/paths';
-  import { page } from '$app/stores';
-</script>
-
-<SEO
-  baseUrl="{VITE_BASE_URL}"
-  pageUrl="{$page.url}"
-  seoTitle="{content.seoTitle}"
-  seoDescription="{content.seoDescription}"
-  shareTitle="{content.shareTitle}"
-  shareDescription="{content.shareDescription}"
-  shareImgPath="{`${assets}/${content.shareImgPath}`}"
-  shareImgAlt="{content.shareImgAlt}"
-  publishTime="{pkg?.reuters?.graphic?.published}"
-  updateTime="{pkg?.reuters?.graphic?.updated}"
-  authors="{pkg?.reuters?.graphic?.authors}"
-/>
-```
-
-> **Note:** For _reasons_, we can't document the value of `VITE_BASE_URL` below. It's `import` + `.meta.env.BASE_URL` (concatenate all that) in the Graphics Kit and other Vite-based rigs.
-
diff --git a/src/components/SEO/stories/docs/component.md b/src/components/SEO/stories/docs/component.md
deleted file mode 100644
index 0b5c0aa2..00000000
--- a/src/components/SEO/stories/docs/component.md
+++ /dev/null
@@ -1,26 +0,0 @@
-The `SEO` component adds essential metadata to published pages.
-
-```svelte
-<script>
-  import { SEO } from '@reuters-graphics/graphics-components';
-</script>
-
-<SEO
-  baseUrl="https://graphics.reuters.com"
-  pageUrl="{new URL(
-    'https://graphics.reuters.com/world-coronavirus-tracker-and-maps/'
-  )}"
-  seoTitle="A title for Google"
-  seoDescription="A description for Google"
-  shareTitle="A title for Twitter/Facebook"
-  shareDecription="A description for Twitter/Facebook"
-  shareImgPath="https://graphics.reuters.com/world-coronavirus-tracker-and-maps/assets/images/share.jpg"
-  shareImgAlt="An image showing global COVID infection rates"
-  publishTime="2020-09-15T00:00:00.000Z"
-  updateTime="2021-01-10T12:30:00.000Z"
-  authors="{[
-    { name: 'Jane Doe', url: 'https://twitter.com/JaneDoe' },
-    { name: 'John Doe', url: 'https://twitter.com/JohnDoe' },
-  ]}"
-/>
-```