diff --git a/src/components/SEO/SEO.stories.svelte b/src/components/SEO/SEO.stories.svelte
new file mode 100644
index 00000000..b74066f9
--- /dev/null
+++ b/src/components/SEO/SEO.stories.svelte
@@ -0,0 +1,45 @@
+<script>
+  import { Meta, Template, Story } from '@storybook/addon-svelte-csf';
+
+  // @ts-ignore
+  import componentDocs from './stories/docs/component.md?raw';
+  // @ts-ignore
+  import quickitDocs from './stories/docs/quickit.md?raw';
+
+  import SEO from './SEO.svelte';
+
+  import {
+    withComponentDocs,
+    withStoryDocs,
+  } from '$lib/docs/utils/withParams.js';
+
+  const meta = {
+    title: 'Utilities/SEO',
+    component: SEO,
+    ...withComponentDocs(componentDocs),
+  };
+</script>
+
+<Meta {...meta} />
+
+<Template let:args>
+  <SEO {...args} />
+  <div>Nothing to see here. 😎</div>
+</Template>
+
+<Story
+  name="Default"
+  args={{
+    url: new URL('https://graphics.reuters.com/hello-world/'),
+    publishTime: new Date('2020-09-15').toISOString(),
+  }}
+/>
+
+<Story
+  name="🚀 QUICKIT"
+  args={{
+    url: new URL('https://graphics.reuters.com/hello-world/'),
+    publishTime: new Date('2020-09-15').toISOString(),
+  }}
+  {...withStoryDocs(quickitDocs)}
+/>
diff --git a/src/components/SEO/index.svelte b/src/components/SEO/SEO.svelte
similarity index 62%
rename from src/components/SEO/index.svelte
rename to src/components/SEO/SEO.svelte
index ac5c4d51..42128232 100644
--- a/src/components/SEO/index.svelte
+++ b/src/components/SEO/SEO.svelte
@@ -1,45 +1,76 @@
-<script>
-  import pkg from '$pkg';
-  import { page } from '$app/stores';
-  import { get } from 'lodash-es';
-  import urljoin from 'proper-url-join';
-  import { browser } from '$app/env';
+<script lang="ts">
   import analytics from './analytics';
   import publisherTags from './publisherTags';
-  import { assets } from '$app/paths';
 
+  /**
+   * [URL](https://developer.mozilla.org/en-US/docs/Web/API/URL) object for the page.
+   * @required
+   * @type {URL}
+   */
+  export let url: URL | null = null;
+
+  /**
+   * SEO title
+   * @required
+   * @type {string}
+   */
   export let seoTitle;
+  /**
+   * SEO description
+   * @required
+   * @type {string}
+   */
   export let seoDescription;
+  /**
+   * Share title
+   * @required
+   * @type {string}
+   */
   export let shareTitle;
+  /**
+   * Share description
+   * @required
+   * @type {string}
+   */
   export let shareDescription;
+  /**
+   * Share image path. **Must be an absolute path.**
+   * @required
+   * @type {string}
+   */
   export let shareImgPath;
+  /**
+   * [HTML lang attribute](https://developer.mozilla.org/en-US/docs/Web/HTML/Global_attributes/lang). **Two-letter code only.**
+   * @type {string}
+   */
   export let lang = 'en';
-  export let hostname = 'graphics.reuters.com';
+  /**
+   * Publish time as an [ISO string](https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Date/toISOString)
+   * @type {string}
+   */
+  export let publishTime: string = '';
+  /**
+   * Updated time as an [ISO string](https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Date/toISOString)
+   * @type {string}
+   */
+  export let updateTime: string = '';
+  
+  interface GraphicAuthor {
+    name: string;
+    url: string;
+  }
 
-  const parseUrl = (url) => {
-    try {
-      return new URL(url);
-    } catch {
-      return {};
-    }
-  };
-
-  const url = get(pkg, 'homepage')
-    ? urljoin(parseUrl(pkg.homepage).origin, $page.url.pathname, {
-        trailingSlash: true,
-      })
-    : get(pkg, 'reuters.preview')
-    ? urljoin(parseUrl(pkg.reuters.preview).origin, $page.url.pathname, {
-        trailingSlash: true,
-      })
-    : $page.host
-    ? urljoin('https://' + $page.host, $page.url.pathname, {
-        trailingSlash: true,
-      })
-    : `https://${hostname}`;
+  /**
+   * Array of authors for the piece. Each author object must have `name` and `url` attributes.
+   */
+  export let authors: GraphicAuthor[] = [];
+  /**
+   * Whether to inject Google Analytics code for this page.
+   */
+  export let includeAnalytics: boolean = false;
 
   // Only fire analytics on prod sites
-  if (browser && window.location.host === 'graphics.reuters.com') {
+  if (typeof window !== 'undefined' && includeAnalytics) {
     analytics(url, seoTitle);
     publisherTags();
   }
@@ -62,27 +93,27 @@
     '@context': 'http://schema.org',
     '@type': 'NewsArticle',
     headline: seoTitle,
-    url,
+    url: url.href,
     mainEntityOfPage: {
       '@type': 'WebPage',
-      '@id': url,
+      '@id': url.href,
     },
-    thumbnailUrl: urljoin(assets, shareImgPath),
+    thumbnailUrl: shareImgPath,
     image: [
       {
         '@context': 'http://schema.org',
         '@type': 'ImageObject',
-        url: urljoin(assets, shareImgPath),
+        url: shareImgPath,
       },
     ],
     publisher: { '@id': 'https://www.reuters.com/#publisher' },
     copyrightHolder: { '@id': 'https://www.reuters.com/#publisher' },
     sourceOrganization: { '@id': 'https://www.reuters.com/#publisher' },
     copyrightYear: new Date().getFullYear(),
-    dateCreated: get(pkg, 'reuters.graphic.published'),
-    datePublished: get(pkg, 'reuters.graphic.published'),
-    dateModified: get(pkg, 'reuters.graphic.updated'),
-    author: get(pkg, 'reuters.graphic.authors', []).map(({ name, url }) => ({
+    dateCreated: publishTime,
+    datePublished: publishTime,
+    dateModified: updateTime,
+    author: authors.map(({ name, url }) => ({
       '@type': 'Person',
       name,
       url,
@@ -98,7 +129,7 @@
   <html lang="{lang}"></html>
   <title>{seoTitle}</title>
   <meta name="description" content="{seoDescription}" />
-  <link rel="canonical" href="{url}" />
+  <link rel="canonical" href="{url.href}" />
   <link
     rel="shortcut icon"
     type="image/x-icon"
@@ -123,7 +154,7 @@
     sizes="96x96"
   />
 
-  <meta property="og:url" content="{url}" />
+  <meta property="og:url" content="{url.href}" />
   <meta property="og:type" content="article" />
   <meta property="og:title" content="{shareTitle}" itemprop="name" />
   <meta
@@ -133,7 +164,7 @@
   />
   <meta
     property="og:image"
-    content="{urljoin(assets, shareImgPath)}"
+    content="{shareImgPath}"
     itemprop="image"
   />
   <meta property="og:site_name" content="Reuters" />
@@ -141,10 +172,10 @@
   <meta name="twitter:card" content="summary_large_image" />
   <meta name="twitter:site" content="@ReutersGraphics" />
   <meta name="twitter:creator" content="@ReutersGraphics" />
-  <meta name="twitter:domain" content="{`https://${hostname}`}" />
+  <meta name="twitter:domain" content="{url.origin}" />
   <meta name="twitter:title" content="{shareTitle}" />
   <meta name="twitter:description" content="{shareDescription}" />
-  <meta name="twitter:image:src" content="{urljoin(assets, shareImgPath)}" />
+  <meta name="twitter:image:src" content="{shareImgPath}" />
 
   <meta property="fb:app_id" content="319194411438328" />
   <meta property="fb:admins" content="616167736" />
diff --git a/src/components/SEO/analytics.js b/src/components/SEO/analytics.js
index a2606fe4..7e77f1e5 100644
--- a/src/components/SEO/analytics.js
+++ b/src/components/SEO/analytics.js
@@ -1,3 +1,4 @@
+// @ts-nocheck
 /* eslint-disable */
 const attachScript = function (i, s, o, g, r, a, m) {
   i.GoogleAnalyticsObject = r;
diff --git a/src/components/SEO/docs.svx b/src/components/SEO/docs.svx
deleted file mode 100644
index 7be76e28..00000000
--- a/src/components/SEO/docs.svx
+++ /dev/null
@@ -1,29 +0,0 @@
----
-title: SEO
-description: Add SEO to the page.
-slug: seo
----
-
-<section>
-
-## {title}
-
-{description}
-
-</section>
-
-```svelte
-<script>
-  import { SEO } from '@reuters-graphics/graphics-svelte-components';
-</script>
-
-<SEO
-  seoTitle="{'A title for Google'}"
-  seoDescription="{'A description for Google'}"
-  shareTitle="{'A title for Twitter/Facebook'}"
-  shareDecription="{'A description for Twitter/Facebook'}"
-  shareImgPath="{'images/share.jpg'}"
-  lang="{'en'}"
-  hostname="{'graphics.reuters.com'}"
-/>
-```
diff --git a/src/components/SEO/stories/docs/component.md b/src/components/SEO/stories/docs/component.md
new file mode 100644
index 00000000..79315d5b
--- /dev/null
+++ b/src/components/SEO/stories/docs/component.md
@@ -0,0 +1,24 @@
+The `SEO` component adds essential metadata to published pages.
+
+```svelte
+<script>
+  import { SEO } from '@reuters-graphics/graphics-components';
+</script>
+
+<SEO
+  url={new URL('https://graphics.reuters.com/world-coronavirus-tracker-and-maps/')}
+  seoTitle="A title for Google"
+  seoDescription="A description for Google"
+  shareTitle="A title for Twitter/Facebook"
+  shareDecription="A description for Twitter/Facebook"
+  shareImgPath="https://graphics.reuters.com/world-coronavirus-tracker-and-maps/assets/images/share.jpg"
+  lang="en"
+  publishTime="2020-09-15T00:00:00.000Z"
+  updateTime="2021-01-10T12:30:00.000Z"
+  authors={[
+    { name: 'Jane Doe', url: 'https://twitter.com/JaneDoe' },
+    { name: 'John Doe', url: 'https://twitter.com/JohnDoe' },
+  ]}
+  includeAnalytics={true}
+/>
+```
diff --git a/src/components/SEO/stories/docs/quickit.md b/src/components/SEO/stories/docs/quickit.md
new file mode 100644
index 00000000..12cc3908
--- /dev/null
+++ b/src/components/SEO/stories/docs/quickit.md
@@ -0,0 +1,27 @@
+Add the `SEO` component to any page specified in the `pages/` directory of the Graphics Kit.
+
+Most of the fields are filled in by other sources, like your Google Doc and package.json. (Usually, the fastest way is to copy the `SEO` component from one of the pages already in your project.)
+
+```svelte
+<script>
+  import { SEO } from '@reuters-graphics/graphics-components';
+  import pkg from '$pkg';
+  import content from '$locales/en/content.json';
+  import { assets } from '$app/paths';
+  import { page } from '$app/stores';
+</script>
+
+<SEO
+  lang="en"
+  url={$page.url}
+  seoTitle="{content.SEOTitle}"
+  seoDescription="{content.SEODescription}"
+  shareTitle="{content.ShareTitle}"
+  shareDescription="{content.ShareDescription}"
+  shareImgPath="{`${assets}/${content.ShareImgPath}`}"
+  publishTime={pkg?.reuters?.graphic?.published}
+  updateTime={pkg?.reuters?.graphic?.updated}
+  authors={pkg?.reuters?.graphic?.authors}
+  includeAnalytics={true}
+/>
+```
diff --git a/src/index.js b/src/index.js
index 622f97ed..f05867c0 100644
--- a/src/index.js
+++ b/src/index.js
@@ -13,7 +13,7 @@ export { default as NoteText } from './components/NoteText/NoteText.svelte';
 export { default as PymChild } from './components/PymChild/PymChild.svelte';
 export { default as ReutersLogo } from './components/ReutersLogo/ReutersLogo.svelte';
 // export { default as Scroller } from './Scroller/index.svelte';
-// export { default as SEO } from './SEO/index.svelte';
+export { default as SEO } from './components/SEO/SEO.svelte';
 export { default as Sharer } from './components/Sharer/Sharer.svelte';
 export {
   default as SiteFooter,